GWO plugin for WordPress: beta version released

This beta release plugin is no longer supported. Use the new version instead The GWO WordPress plugin

As the title says this is a plugin to integrate Google Website Optimizer with WordPress.

You don’t have to change anything in your WordPress files or templates to get this plugin to work. Every page and post can  be made into either a testpage(landingpage) or a goal(conversionpage) with a click of a button. You want a link click to be a conversion? Just click the conversion link menu button and it is.


After you have uploaded and activated the plugin You find it under the “Settings” menu.

When you click on the GWO plugin link you come to the global settings screen.GWO WordPress Plugin Settings

If you already now your GWO account id you can write it in the designated field.

If you don’t know it create a test in the GWO account you plan to use later and and then copy the tracking code you get in step 2 in the designated text area. And when you click save the account id is extracted and saved.

Creating test and goal pages

When you get to the Add new (page/post) screen you find two new icons in the menu. GWO Plugin icons No link clicked . The [ ] icon is used for making “Page sections”. You can insert them and then add then add stuff between the tags or you can select a portion of the text and then click the icon and the tags will wrap around the selection.

The icon on the left in the image GWO Plugin icons No link clicked is used for marking a link as a conversion link. When the link is clicked a person has converted.

To make a link a “Conversion link” you need to click it in the text area then the icon is activated GWO plugin menuicons link clicked and can be clicked. Currently it is the same icon for both adding and removing “Conversion link” from a link. So keep track of which links are conversion links.

GWO plugin post/page settings

You also find a new area called GWO on the “Add new” page.

To activate GWO you need to enable it. Then you need to add the id of the test. It is a number found in the tracking script just as with the account id (XXXXXXXXXX/test add only the number).

If the current page is Goal page that is when people reach this page they have been converted check the box. So make sure you don’t check the box on your test page (landingpage).

If you use a link as a conversion you need to check the “page uses …” box otherwise it will not work. Make sure that you have not checked the “This is a GWO goalpage” box also. It is either or at the moment, gonna change to radioboxes in next version.

Known problems

  • “Page sections”: sometimes the h1,p tags etc are not surrounded with the section code. Check in HTML view if this is the case and change it. P tags are due to how TinyMCE works
  • Extract testing id from tracking script

Next version 09.06 Beta

  • Fix extract and surround (except for P)
  • Use radiobuttons instead of checkboxes when adding test to page/post
  • Finish titletesting feature

Later versions

  • Include widget support
  • Add support for multiple tests having same goalpage
  • Add support for global test
  • Add support for having two test on same page. For example both widget and main content.

Download version 09.05 Beta

Don’t forget to add feedback and all that.

6 Responses to “GWO plugin for WordPress: beta version released”

  1. David
    June 9, 2009 at 13:39 #


    Thanks for creating this plugin – it sounds amazing – I’ll be checking it out over next couple of weeks to see how it goes.

    Many thanks – David

    • Andreas
      June 9, 2009 at 15:04 #

      Will be a better version out then =). Have also made some usability changes to make things easier. New version will be released in a few days.

  2. Kelly Brown
    June 13, 2009 at 06:18 #

    The article is usefull for me. I’ll be coming back to your blog.

  3. KattyBlackyard
    June 15, 2009 at 13:22 #

    Hi, interest post. I’ll write you later about few questions!

  4. JeanJacques
    June 25, 2009 at 12:29 #

    Hi Andreas,
    Your plugin is really really awesome.
    Thanks a lot for helping the community of GWO users !


  1. Google Websiteoptimizer plugin for WordPress - June 9, 2009

    [...] also so you can splittest your sidebar also, ads, optin-offers etc. You can download it here GWO plugin for WordPress: beta version released Feel free to comment on and/or retweet the post. It could use the publicity [...]

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